TiVo started with what instead of why by saying, “we have a product that pauses live TV, skips commercials, rewinds live TV, and memorizes your viewing habits without you even asking." And the market said, "we don't believe you, we don't need it, we don't like it, and you're scaring us." The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. You want to avoid a reaction like this: “I know the data says it's good, but it doesn't feel right.” Your goal is to get a reaction like this: “It just feels right.”Īpple doesn’t say, “we make computers.” Apple says, “we believe in challenging the status quo.
The goal is to first speak to the limbic brain to drive emotions and then allow the neocortex to rationalize those feelings. And our reptilian brain is responsible for our vital functions such as heart rate and breathing. Our limbic brain is responsible for our emotions, memories, and habits. Our neocortex is responsible for reason, language, and learning. Heres how you can cultivate them at work and in your everyday life: Simon Sinek: Why good leaders make you feel safe 154.
It should be to sell everyone who believes what you believe.įrom the top down, the human brain is broken into three major components: the neocortex, the limbic brain, and the reptilian brain. TED Conferences 22,985,135 followers 2h Report this post Trust and cooperation are feelings not instructions. Your goal should not be to sell everybody who needs what you have. Simon Sinek Why good leaders make you feel safe Posted May 2014. The why is the cause, purpose, and beliefs driving your idea.Īccording to Simon Sinek, people don't buy what you do they buy why you do it. Simon Sinek How great leaders inspire action Posted May 2010 11:59. The how is what differentiates your idea. But according to Sinek, inspiring leaders start from the inside of the Golden Circle and work their way out. They start with what, move to how, and then talk about why. Most people communicate by starting from the outside and working their way in. Simon Sinek codified a framework he calls the “Golden Circle”. The great inspiring leaders think, act, and communicate the same way. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). This lesson is intended for intermediate and upper-intermediate level students, and should take about 1.5 hrs to complete. Simon Sinek is an American author and motivational speaker.
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